Tucumcari Lumber True Value

- Store information for your local hardware store in Tucumcari, NM

Triumphant orchestral music plays. Video opens on a group of ten True Value store employees standing arm-in-arm and smiling in front of the store’s façade. Shot pans up to show the name of the store, True Value Home Center. Music fades back. [Voiceover begins] at true value… Cut to clip of young, smiling, female employee handing receipt to customer. [Voiceover continues] what we value is the empowerment you feel… Cut to clip of smiling young male employee selling two gallons of EasyCare paint to a middle-aged female customer. [Voiceover continues] when you realize… Cut to the arms of a man standing and pouring paint from a bucket into a paint tray that sits on a floor covered by a paint-splattered plastic drop cloth. Cut to a shot of a young man and woman on the floor of a room that they’re in the process of painting. They’re pointing at a wall offscreen and discussing the paint swatches she holds in her hand. [Voiceover continues] that do it yourself… Cut to clip of middle-aged father with his two young sons in his woodshop. Father is showing the older son how to use a hand plane while his younger brother looks on. Cut to shot of middle-aged female employee helping a younger female customer. [Voiceover continues] doesn't mean… Cut to clip of older couple silhouetted by window in a room that they’re renovating. Cut to clip of young dad painting a wall with his very young daughter. [Voiceover continues] do it alone. Cut to the True Value logo. Cut to the True Value Locally Owned, Locally Strong logo. End video.