In October 1974, Arnold Stueber Sr., owner of Stueber Beverages, Inc. purchased Morgan's Shopping Center.
He then acquired the True Value franchise. The operation was managed by Arnold Sr. and sons, Arnold Stueber Jr. and James Stueber. In 1993, Arnold Stueber Sr. retired and his children took ownership of South Side Shopping Center.
On July 1, 2004, South Side Shopping Center was purchased by James Stueber, in its entirety. During the first year of operation, a complete re-merchandising was completed in the True Value Hardware Store and Liquor Store. In an effort to further express the commitment to the local community, on June 1st, 2016, the store was renamed to Park Falls Ace Hardware by Willis Qualheim and James Stueber Jr. In addition to those efforts the company switched affiliations on January 1st, 2019 with a complete in store remodel and expansion to enhance the product selections for the community. The company will formally be called Park Falls True Value.